Peek Profiles
An ongoing series of profiles on LG2’s employees. All copy was written by myself and images were produced in-house.
- Casey Mendoza: Creating a fulfilling and balanced life
- Verity Badov: Preserving memories
- Kendra Spurgeon: Making a mark
- Ella Kovacs: Painting a world of whimsy
- Aren Adamian: Born to perform
Report: The “business of me”
When the company opened an office in Cambridge, UK, I led the creation of a white paper called “Top British AI talent choose companies willing to invest in them.” Working with a local PR firm, we placed the story in British tech publications.
The campaign landing page had a 25% conversion rate and generated 183,000 impressions within the first month, while the pitch resulted in 90% key message inclusion in trade media coverage.
Blog Posts
A sample of blog posts I wrote for the company, including employee profiles, DEI and culture content and interviews with BenchSci’s various expert advisors, investors and board members.
Employee profiles
- A Science Career Beyond the Bench
- Science Careers Don’t Always Follow A Straightforward Path
- Working with New Technologies to Solve Interesting Problems
- Working at the Intersection of Pharmacy and Data
- Meet our Scientific Support Team
- Contributing to Therapeutic Products with Real-world Impact
Expert interviews
- From Punk Rock to Ph.D.: A Fireside Chat with Dexter Holland of The Offspring
- A Fireside Chat with Nobel Laureate Dr. Venki Ramakrishnan
- A Fireside Chat with Pulitzer Prize-winner Dr. Siddartha Mukherjee
- How to Scale Up with Patrick Pichette
- How to Scale Up with Allen Lau
- How to Scale Up with Jessica Neal
- How to Scale Up with Jean-Michel Lemieux
- How to Scale Up with Kim Scott
- How to Scale Up with Luba Greenwood
Catherine Vendryes 
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