Content & Communications Manager, LG2 (2023-Present)

I manage media relations and social content for LG2, one of Canada’s leading independent creative agencies. Showcasing the agency’s creative product and talented team through owned content including long-form profile pieces.

Corporate Communications Manager, BenchSci (2022-2023)

Led corporate communications efforts for the biotech scale up in Toronto following its Series C raise. Created engaging blog content covering both product updates and employer brand topics. Built strong relationships with journalists covering the tech and pharma space in Canada and the US.

Sr. External Communications Specialist, Moneris (2020-2022)

Spearheaded data storytelling for one of Canada’s largest payments providers. Oversaw the development and execution of pitches and press releases, managed agency relationships to win coverage in a crowded COVID-19 newscape. Collaborated with cross-functional teams to drive internal awareness of new product releases and partnerships.

Team Lead, Marketing & Communications, Munich Re (2019-2020)

Taking a leadership role within the marketing and communications team, I ran all corporate communications and marketing campaigns for the Canadian market. Directly supported client relations by organizing quarterly workshops and annual client events. Oversaw full content calendar leveraging LinkedIn, white papers, and reports.

Bachelor of Arts – Honours English Literature and Rhetoric & Arts and Business, Digital Arts Communication Specialization

University of Waterloo

Built a solid foundation in marketing and communications principles as well as strategic planning through coursework at the University of Waterloo’s Arts and Business program. Developed critical thinking skills and gained practical experience through the co-operative education program.

Storytelling

Passionate about telling stories, great and small, in compelling ways that benefit audiences. Capable of weaving a story in all types of technical and complex industries.

Creative Content Creation

Proficient in crafting compelling content across various platforms, including social media, blogs, and intranets, to engage audiences and drive brand storytelling.

Data-driven Decision Making

Skilled in analyzing media metrics and performance data to derive actionable insights and optimize pitching strategies for greater coverage and ROI.

Zines

I create zines, small self-published works produced by photocopy, using mixed media and collage techniques. I’ve taught over a dozen zine workshops to others covering topics ranging from body image to career growth.

Birdwatching

What started as a pandemic hobby has become a growing passion for citizen science. I enjoy exploring many of provincial and national parks and documenting my spots for the Cornell Ornithology Lab.

Canadian literature

As an English major I focused on Canadian literature which inspired me to start my own book blog Hot Pepper Latte, originally built on Wordpress.